NRCC reserves $2.2M in airtime for fall ads in #NH01, #NH02, #MA06

CONCORD — The National Republican Congressional Committee has reserved $2.2 million in television air time for advertising on Manchester and Boston broadcast and cable networks for the fall election.


The reservation is split among the two New Hampshire U.S. House districts, seats held by Democratic Reps. Carol Shea-Porter and Ann Kuster, and the Sixth District of Massachusetts, a seat held by Rep. John Tierney.


The reservation is part of planned buys totaling more than $30 million nationally including $18 million for ads in 17 Democratic-held districts. first reported on the reservation Tuesday morning.


According to Politico, “Sensing Democratic vulnerability in the fall elections — due in large part to voter unhappiness with President Barack Obama — NRCC Chairman Greg Walden (Ore.) hopes to add significantly to the current majority. Walden has launched the ‘Drive for 245,’ aiming for nearly a dozen-seat gain on Election Day.”


The Democratic Congressional Campaign Committee recently announced it had reserved nearly $44 million in air time.


According to Roll Call, in New Hampshire, the DCCC for the period Oct. 7 to 20 reserved $1.7 million Boston-Manchester broadcast television; $650,000 on Manchester station WMUR ; and $200,000 on Boston-Manchester cable.


By reserving air time, the purchases have not yet been made. The parties can adjust the purchases until shortly before the ads air in most cases.

Author: John DiStaso

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