NRA launches advertising in New Hampshire

Salvos of the looming 2014 campaign are already well underway, with the National Rifle Association (NRA) set to begin targeted advertising in the Granite State.

On Thursday full-page newspaper ads will run in five states, backed by digital advertising in an additional ten states, including New Hampshire.

“The campaign is estimated to cost north of $375,000, sources said. The NRA’s newspaper ads will run in three states with Democratic incumbents up in 2014: Sens. Mark Pryor of Arkansas, Mary L. Landrieu of Louisiana and Kay Hagan of North Carolina. In West Virginia, Democratic Sen. Jay Rockefeller is retiring, but the race to replace him is competitive,” read a report of the buy from Roll Call.

Initial digital and print advertising is set to be followed by more full-page ads in regional copies of February 25th’s USA Today.

Though not referred to by name in Roll Call’s report, New Hampshire Democratic Senator Jeanne Shaheen is up for re-election in 2014.

Shaheen is a likely target of the pro-2nd Amendment group in the upcoming election, particularly as she seemed to signal support for a ban on assault weapons, stating that it was the federal government’s job to “get deadly assault weapons off our streets.” according to a December 2012 Union Leader report.

Author: Shawn Millerick

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