Horn cites ‘new ground game,’ tech improvements for NHGOP’s election successes

State Republican Party Chairman Jennifer Horn is crediting a “new ground game,” improved technology and additional coordination among various GOP committees with the successes her party saw in the election two weeks ago.


Horn made a presentation to the NHGOP’s Executive Committee on Monday evening on the party’s 2014 election efforts. Her report painted a mostly positive picture of the party’s operations during the campaign.


The New Hampshire Journal obtained the PowerPoint presentation from a Republican source.


The chairman noted Frank Guinta’s success in regaining the 1st District U.S. House seat, the shift in the Executive Council majority to 3-2 Republican, winning the majority in the House by picking up 67 seats (including one in a recount) and increasing the GOP majority in the state Senate by a seat, to 14.


She attributed the three election losses at the top of the ticket to candidate for governor Walt Havenstein’s relatively low name recognition, Sen. Jeanne Shaheen’s good standing among voters and “millions” of dollars in negative advertising spent against Marilinda Garcia in the 2nd U.S. House race.


Horn compared the party’s “ground game” during the two-year period leading up to the Nov. 4 election to the previous midterm effort, in 2009 and 2010, and presented data showing that 2013- 2014 was far superior.


Horn’s data showed that there were more than 250,000 door knocks in the latest cycle, as compared to only 49,000 four years ago. Of those, about 129,500 were by volunteers and 123,500 were by paid personnel.


The party also made $2.6 million calls, including 1.1 million by volunteers and 1.5 million by paid callers, according to the overview. Four years ago, the party made a total of 787,000 calls, Horn reported.


According to Horn’s report, total party “revenue” during the election season nearly tripled that of 2009 and 2010.


The state party raised $726,000, which was about $50,000 less than 2009-2010. But it also received nearly $1.5 million through joint fundraising with individual campaign organizations. It also received $210,000 from the National Republican Congressional Committee and $778,700 in direct transfers from the Republican National Committee, as compared to $630,400 four years ago.


Horn reported an improved overall relationship with the Republican National Committee, which included “daily communication” and “coordinated messaging,” as well as the increase in funding.


The NHGOP ground game team, led by RNC state “Victory” director David Chesley and state party field director Bobby Collins, won praise from the RNC’s regional political director, Tiffany Watkins, who called it an “amazing effort.”


Horn also cited a series of new efforts this year, including micro-targeting with the help of the RNC and the National Republican Senatorial Committee, as nearly $100,000 spent on targeted digital advertising, receipt of more than 21,000 commitment cards, having 283 precinct leaders statewide, holding 88 candidate and volunteer training sessions and get-out-the-vote radio advertising in the final five days of the campaign.


Horn also reported on a “Flip the House” program which saw GOP ranks increase from 172 to 239 members. She cited “early and integrated recruitment efforts,” “daily communication with House leadership” on priorities and messaging, targeting key districts and “developing and executing candidate-specific voter contact programs utilizing new technology, including new mobile apps” and traditional postcards.


Increasing the GOP majority in the Senate by one, from 13-11 to 14-10, was attributed by Horn to better coordination between the Senate Republican Majority PAC and the party.


As for the three GOP losses at the top of the ticket, Horn wrote:


_ Walt Havenstein “struggled to build his name ID and gained steam toward the end of the campaign.”


_ The U.S. Senate race “began as a race where (Jeanne) Shaheen had a 10-point lead over (Scott) Brown….No one expected the race to be a statistical dead heat, but despite best efforts by the Brown campaign and (RNC) Victory, Shaheen’s favorability prevailed in the end.”


_ In the 2nd District U.S. House race, “Post-primary it was difficult for (Marilinda) Garcia to gain traction with the millions spent against her in negative ads.”


Horn wrote that from an organizational perspective, the party can move forward with a “permanent ground game,” and has built strong partnership with the national and local committees and the two GOP federal lawmakers (Sen. Kelly Ayotte and Rep.-elect Guinta).

Author: John DiStaso

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  • Don

    This was an epic failure on her part. Even Massachusetts elected a Republican Governor. She should resign and short of that if the NHGOP has any sense at all they will force her out. Incompetence should never be rewarded.

  • Juan Dominico

    Loses to Kuster, Hassan and Shaheen and she is bragging about the ground game. If you cant win the big ones why brag about your success.

  • Raymond Buckley

    I’d give her an A+ for Creative Writing, but an F- minus for Math. Chair Horn doesn’t seem do understand that essentially the same number of Republicans showed up in 2014 as they did in 2010. On the flip side, nearly 30,000 more Democratic voters turned out in 2014 than in 2010. The NHGOP ground game was a charade, no evidence of any real actitivty.